15 Oct 2011

AYRE: "Economically, building a new stadium doesn't stack up..."

Liverpool FC Managing Director Ian Ayre was wheeled out by the club on Friday evening to clarify his controversial stance on overseas television revenue, and after answering questions about the issue on the club's official TV channel, he went on to provide an update on the club's ongoing stadium plans.

Ayre revealed that the club was "following two parallel processes" when it came to the stadium:

"On the refurbishment of Anfield we have a design and in order to incorporate that it involves the acquisition of a lot of housing around the Main Stand area.

"In order to understand whether that is achievable, there are a lot of discussions to have and we are working our way through a process.

"When we know the answer to what our opportunity is to acquiring those properties we can make a decision - until we do there is no decision to make.

Ayre then reiterated that the club is considering a naming partner to help fund any new stadium:

"Economically it doesn't stack up building a new stadium of 60,000-plus seats and writing a cheque for that because you only get incremental revenue from those new 15,000 to 20,000 seats.

"The only thing which makes that stack up in this economy is having a naming partner. We are talking to a variety of people around the world who have good interest but if you try to force that process you actually devalue it.

"If people think you are desperate to do a deal they will try to chip the value of that and we are not desperate - it is just important to us".

Jaimie Kanwar


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