13 Feb 2012

Sincere apologies? How Liverpool FC dropped the ball once again...

In an unprecedented display of apparent contrition over the weekend, Liverpool FC released three written statements basically apologising for the club's behaviour in relation to the ongoing Suarez-Evra saga. Whilst the apologies were absolutely necessary, the resentment towards Liverpool doesn't appear to have changed, especially in the media. In my view, the reason for this is simple: the club has - once again - handled the situation in the wrong way.

What is the defining characteristic of Liverpool's official responses to the Suarez-Evra situation over the last 4 months? Every statement on the issue has been:

* In written form, and:
* Posted on the club's website.

Whilst this is understandable when it comes to responding to something like an FA decision, such an insular, impersonal approach is arguably not appropriate when it comes to making a sincere apology.

Anyone can sit down and churn out a written apology and then post it on a website. It takes not real time or effort to do that, and a terse, online statement does not convey the most important thing required of a genuine, heartfelt apology: sincerity.

I'm not suggesting this is true, but in the cynical PR-driven world in which we live, it's easy to see how some people - probably on a subconscious level - might suspect view that dual-apologies were hastily cobbled together by some PR lackey, without the input of either Suarez or Dalglish.

Liverpool fans would never believe that, but how does anyone else know any different?

In my view, Liverpool dropped the ball *again* here; the club had the chance to win back a lot of respect across the world by delivering sincere, heartfelt apologies, but what we got instead was an impersonal PR exercise, possibly motivated by the anger of Sponsors rather than genuine regret.

What Liverpool should've done (IMO) is hold a Press Conference and allow Kenny Dalglish and Luis Suarez to apologise in front of cameras. Surely the severity of the situation demanded a press conference, not just some nondescript words on an internet page?

In life, if you want to sincerely apologise for something, you don't do it by text or email; you do it face to face, which allows the other person to see that you mean it.

An image is worth a thousand words, and if Dalglish and Suarez were genuinely sorry then their sincerity would've shone through in a recorded press conference, and people probably would've been far more sympathetic.

There is precedent for this: In 2005, Steven Gerrard decided to leave for Chelsea; the club reported that he'd handed in a transfer request, and the press were reporting that he'd signed for Chelsea.

Gerrard changed his mind at the eleventh hour, and decided to stay at Anfield. The club didn't just release a statement revealing that info; a press conference was arranged, and Gerrard was wheeled out alongside Rick Parry to explain that why he'd decided to stay at Liverpool.

It was important for the club to convince fans that Gerrard really wanted to stay, and just releasing a written statement wouldn't have been enough.

The same applies here: I don't think the world really, truly believes that Dalglish and Suarez are genuinely sorry, and I think that's reflected in the many scathing articles that have been published in the press over the last two days.

Anyone can say sorry, but an apology is arguably meaningless without the ability to see and feel that it's genuine.

I'll probably be slated for this article (!) but there are bigger issues at stake here. To paraphrase a famous legal saying:

Liverpool FC needed to apologise, but the club also needed to be *seen* to be sorry.

Did that really happen in this situation?

Jaimie Kanwar


66 comments:

  1. Now it seems the sponsors and the owners forced Ayre, Dalglish and Suarez's hands into making a statement asap. Which, to some, will feel the statements were even more follow, on top of your points JK.

    These statements were basically to try and put the fire out as quickly as possible. 

    Regardless of what the FA, PL, mancs, media, have done, the most important thing is the club as that is what we care about. Its hard not to feel aggrieved about the way the club have handled things.The club have made a mess of the situation from the moment they published that statement about the charge and all the way to the very end. 

    But at least, I hope, there is a end in sight for our beloved club as this has been a poor chapter in Liverpool's history.

    ReplyDelete
  2. cynical pr driven world ? we have pr obably the the most useless gaffe pr one pr atts but no matter what the media hate liverpool and liverpool fc so it would be great if the corruption inquiry send some of them on holiday, porridge anyone.

    ReplyDelete
  3. Good enough for outdo but not for you

    ReplyDelete
  4. So now its been proven that Suarez has lied to his club and his manager what else has he lied about in the last 4 months?

    ReplyDelete
  5. Sponsors contact Liverpool owners, apologies drafted, Glazers contacted by Liverpool owners asking for a quick acceptance of apologies, done deal

    By the way, Stevie was never going to Chelsea. He got bumper pay deal by playing hardball

    ReplyDelete
  6. This situation needs to be put to bed as soon as possible. Anything that can make that happen is welcoming. You are right that a press conference would be the best thing but let's just assume that the apologies are genuine and that we can move on. You are going to get slated for this by your fellow liverpool fans but the ones that do slate you are only sheep that will blindly agree with any old crap their club might throw at them ( True for a portion of fans in every club including mine!)

    ReplyDelete
  7. gerrard seriously considered chelsea-read his book

    ReplyDelete
  8. Who are you to call anyone sheep are you on a different place from the rest of us did'nt here evra apologise for his antics after the game and when he tried to enter the liverpool changing room

    ReplyDelete
  9. There's no proof that Suarez 'lied' - that is media hype. I doubt there was deliberate intent to lie; in the heat of the moment, Suarez probably felt that he just couldn't shake Evra's hand.

    ReplyDelete
  10. Standard charter released a statement saying they spoke with LFC voicing their concerns over the matter,so the apology was obviously thrown together asap as this shirt sponsorship deal is by far the biggest in uk history.Maybe standard charter see this as a way to get some free worldwide publicity which is what they are paying for.

    ReplyDelete
  11. well you cant appease bullies as was shown by Chamberlain and Hitler(read your history if you dont know what this means )  Apologies and attempt to shoot the fox ( look this up also) are diabolical) step down Ian Ayre you are responsible for this PR debacle from alpha to omega 

    ReplyDelete
  12. you tell us friend...you have all the answers obviously 

    ReplyDelete
  13. Since you are a rational MUFC fan you love your club as I do mine and that is absolutely as it should be you will understand that much of the hype and hatred is media generated .Both cl;ubs are working class  clubs( forget the tourists).The ill feeling is generated by the southern media with their own axe to grind

    ReplyDelete
  14. Jamie uve been ahead of the curve on this one, well done. I read somewhere though that evra verbally abused suarez about his sister? Now if that is true, are we, or the world right to emphasise one wrong above the other, or rather both are equally reprehensible? In any case what a mess this is. To have the owners intervene is a really bad sign. I wont belabour it as you guys are smart enough to figure this one out...

    ReplyDelete
  15. no ltrue liverpool fan would want this the man got h&g out of our club for that alone we owe him.

    ReplyDelete
  16. Not to defend Evra on this but I'd say the 'banter' engaged in by Evra and Suarez throughout the 'incident' would not be regarded as suitable for a family audience. There's a fuller account of what was said in that 100+ page document. The 'incident' occurred because Suarez used racist terms at some point at least once (admitted to by Suarez himself). That's the whole thing there. If we're going to charge footballer's with using offensive language of any sort then we're pretty much going to have to close down the League. The crowd's these days can be pretty offensive too.

    ReplyDelete
  17. Standard Chartered must be delighted with the value for money they are getting for this publicity :).

    ReplyDelete
  18. Agreed. But 1 lie I do believe been told is that by Kenny...he says he never saw/knew that Suarez didn't shake Evra's hand. What planet is he from? The whole world was watching, waiting...and Daglish wasn't even interested. If if he did miss it, he would surely have asked someone in his management team if the hand shake had taken place. Surely. And if he didn't see it and he didn't ask then he is a fool.    

    ReplyDelete
  19. Its clear from reading the 100 page report that Suarez changed his story several times on the 'incident'. Its clear that Suarez had agreed with Dalglish that he would shake hands with Evra.

    Its been clear to just about everyone outside LFC for some time now that Suarez has misled Dalglish, LFC and the Liverpool fans. No one is accusing Suarez of being a racist (other than 'banter', as Dalglish would put it, from the crowd during the match) but an accusation that he deliberately misled LFC and Dalglish, that's up to Liverpool fans to decide and quite a few of the Liverpool fans seem to be seeing it this way now after the 'prompting' from Henry and co.

    ReplyDelete
  20. Spot on. Liverpool are better than this, and to be fair to Dalglish his motivation has always been to protect LFC. His mistake was to think that Suarez thought the same way. The modern player's only loyalty is to himself (a lesson Liverpool fans should have learnt from the Torres transfer). The only exceptions I can think of are Carragher, Gary Neville and Paul Scholes.

    ReplyDelete
  21. you talk about the insincerityof the apology surely  othing could be as insincere as insisting people shake hands ie wayne bridge and what happens when rio ferdinand is asked to shake hands with john terry .the whole hand shake facade is ridiculous hand shakes should be reserved for after the game and personal choice

    ReplyDelete
  22. Jaimie you have got what you wanted an apology! This wouldn't have happened if Suarez had shook hands! Now Kenny and Suarez have had to come out and apologise, the owners and sponsors have all sat it out hoping it was just going to go away until yesterday.

    Sincere or not, Suarez and especially Kenny have had to release an apology in which Kenny has had to admit he let the club down how do you think he will be feeling today? 

    ReplyDelete
  23. Let it go dude, there is no future in the past! No idea what you are on about Evra trying to get into the away dressing room?

    ReplyDelete
  24. Evra gave a suspicous look when he noticed noticed Suarezs hand was bandaged before any handshake,i really believe Evra may well of accused Suarez of deliberately covering his hand with a bandage so not to have skin to skin contact if they shook hands,so when suarez says alls is not what it seems i feel shaking hands could well of caused another huge row,so Louis at the last second got cold hands.

    ReplyDelete
  25. Have to agree with this .. I find it hard to believe Daglish didn't know about Suarezs refusal to shake Evras hand .. I mean even if he didn't see the incident.. surely when it all kicked off down the tunnel he would have wanted to know or been told just what exactly why the shit was hitting the fan, and if he didn't Im not sure what that says about him either !!!

    You can only stretch credibility so far and I think Kenny snapped his on Saturday, He backed the wrong horse in Suarez .. It doesn't look good for Kenny I'm afraid.

    ReplyDelete
  26. I don't think Evra or Suarez wanted to shake each others hand both hands were out but neither player moved their hands to shake hands!
    Blatter and the FA are wrong you can't sort a problem out with a hand shake!

    ReplyDelete
  27. Typical response from a Manc to a very sensitive issue (Im a toffee by the way)

    If you don't have anything constructive to add to the debate I suggest you either:

    A) Learn to put two words together to form a S_N__NCE
    B) F__K OF_

    There are a lot of sides to this argument, but I think we are making a mountain out of a molehill, I can think of many occasions when much more severe things have happened on the pitch and the media bandwagon hasn't clung to it as much, such as:

    Di Canio
    Cantona
    Vinny Jones

    Etc .......

    ReplyDelete
  28. Oh sure.......let the media frenzy continue. I say we handled it in the way we handled it. Simple.

    ReplyDelete
  29. Calm down calm down! It seems lfc can't do right for doing wrong. The press will feed off this until some other player/ club makes a mistake. Let me offer some perspective. I agree lfc has not limited the damage done to itself By not getting Suarez to issue a press conference apology at the beginning.,.kenny dalglish has been put under unnecessary pressure by his players actions. Again lack of leadership from the top of lfc. BUT: lfc are not a racist club. Lfc always will be an institution and a global brand. Lfc work hard to put smiles on faces of sick underprivileged kids by visiting hospitals . Lfc are run by human beings . Suarez and evra are human beings . Human beings make mistakes are sometimes weak. The whole of humanity have made mistakes. Are you in your article saying it's too late. It's never too late . The next 3 months are important. The next man it'd livpool game is important. I would full expect a handshake between Suarez and evra if indeed Suarez is still at lfc. What then for you story tellers . Which human being you going to hound then. Guess what lfc will be old news then. Harry Redknapp you are being warned.

    ReplyDelete
  30. Loop your quite right, as mirrored in my response ^^^^^ up there.

    Today's headlines is tomorrow's chip paper!

    ReplyDelete
  31. Haven't read it, he earns enough!!!

    A work colleague's son is best mates with Gerrard and he claims that Gerrard said it was never going to happen, he would claim that i suppose

    ReplyDelete
  32. The phrase used "your sister's pu§§y" was already explained in the report as being a common Spanish expletive like some people here shout "f**k me sideways". It doesn't literally invite you to spoon them. Additionally Luis Suarez doesn't have a sister. Read the full report.

    ReplyDelete
  33. And unfortunately the New York Times. This is a worldwide issue while Liverpool fans seem like they've been taking a Royston Vasey-wide approach.

    ReplyDelete
  34. At the very least Luis Suarez is not a man of his word. He has a suspect character and he cannot be trusted.

    ReplyDelete
  35. So, so true. I wonder whether the next time Kenny looks at Suarez and thinks 'did he?'.

    ReplyDelete
  36. Think the phrase too little, too late is fitting when it comes to our handling of this situation, the clubs reputation has been damaged, that much is indisputable.

    ReplyDelete
  37. Local racism for Local people? Suarez and Evra are foreign it went world wide as soon as Evra went to the TV crews !
    You mean the FA and their handling of Terry and Ferdinand but lets save them the world wide embarrassment and divert it to two foreign players! 

    ReplyDelete
  38. The problem is not The gentelman  Sir. Mr. Luis Suarez, the problem is the envy that has that good man from Somalia who does not respect the codes of football players. Also the sponsors forcing the situation. Also the coah thay is not intelligent. Also the Liverpool lawyers who are inept. Sir. Suarez was never racist. The things that Suares says have a meaning of proud and care symbol for true African origin Uruguayans.All of them have parties when Suarez get goals.
    Uruguayan black people have proud of his color and has no any problems when they mention their color. In Uruguay, just now was celebrated the Calls of Carnival. In that is a celebration on the street of African origin, the Europeans descendants are painted black in order to participate and not be discriminated by the descendants of Africans. If you are not black you never can to occupe prominent places in that cellebration. However Government white Senators European descendants dance on the streets black painted with africans descendants. Sir. Luis Suarez also danced in the past at carnival. He has not any problems with any other african person  never.It is not needed to be black yo see a bad person. 
    There are bad persons and good persons of all colors.  The problem with this Somali element is independent of race and is the abusing of  the anti-discrimination legislation. Clearly it is impossible sincerely greetings to injustice.
    Obviously, the apologizes and greets were forced by sponsors and the club inepts. A true sportgentleman arrange the things inside the field with the authority that is the refeeree and don't take paying problems to outside the field. These problems on the court are not related to sports, the football players plays football, and are not movie stars. Sir Suarez didn't have problem to donate his money for this ill people and didn't had any reaction at the end of the match. He is really a true gentelman. Not like that black element from  that is an an embarrassment for the human race and the black race also.

    ReplyDelete
  39. Yep and from that point Liverpool fudged at every single junction sometimes creating junctions just to fudge on. This could be a watershed moment in Liverpool's and some fans are still going on about the FA and John Terry as if anyone will look at Liverpool in a better light because of it. Chelsea stated their support and then stfu. That's why they aren't in the news about it every 5 minutes.

    ReplyDelete
  40. The FA are looking after the English players no handshake even blaming Capelo and any other foreigner on the way, think you need to look at your Royston Vasey crack again.

    ReplyDelete
  41. FA looking after English players eh.....yes, that is why they took the captaincy off Terry...that is what Terry wanted(!)

    ReplyDelete
  42. We are in 2012, the likes of Jones, Di Canio and Cantona are from a different generation of footballers. You might as well as bring up football incidents from the early 1900s, if your going to bring up Vinnie bloody Jones

    ReplyDelete
  43. Hitler should apologize for world war 2 !!!
    Hey keithklynch ... don't worry brother I got your back.

    ReplyDelete
  44. Issn't that a lie then Jaimie ?? Kenny said that he expected Suarez to shake Evra's hand - so don't you think he would have spoken to him. the heat of moment means nothing. Its still a lie. You can clutch at straws but it would be the same as the 'Evra didn't shake Suarez's hand' thing all over and will fall flat on your face. And in the past few months I am sure Liverpol fans have had a lot of instances like that. Learn from your past mistakes Jaimie and say this once more with me --

    "No Top Flight footballer has ever been convicted of a racism-related charge except  ____________"

    ReplyDelete
  45. Sincerity is about belief and feeling. If neither Kenny nor Suarez feel nor believe they have done anything wrong, sincerity is impossible, but in apologising, they have shown that the position of the club is more important to them than what they feel or believe. Kenny needn't have apologised for anything, but in doing so, he has stood by Suarez.

    Being sorry for a wrong was never an issue here. This was all about image and the war with the press. The club bowed to the press. Suarez was setup by Evra in this latest incident with the intent of making Suarez look like an idiot whether or not he shook his hand, the dropping of his hand as Suarez approached says it all. I'm sure if he left his hand up, Suarez would have shaken it, as a symbol that everything is over. Evra wanted to use the gesture to assert superiority. Of course we should all expect Suarez to put it behind him if there was reciprocity from Evra, but he has a right not to allow himself to be bullied otherwise.

    It is bizarre that the unsporting behaviour spotlight should fall on Suarez when the most disgusting gesture came from Ferdinand, who had nothing to do with the spat between Suarez and Evra. That the media never drew attention to it is evidence that Wayne Rooney aside, the media is pro-Man U, which does get one thinking. Is the media anti-Liverpool Football Club? Or are they anti-Scouse in general, on top of being xenophobic. Hardly surprising that foreigners adopted by the club get it the worst, be it Rafa as a clown, Torres as a traitor or Suarez as a racist.

    ReplyDelete
  46. I agree with you, looks like a PR stunt if anything.

    Will it really matter if the went in front of cameras? anyone can pull off a poker face and say sorry.

    Whats more important is that LFC moves on, have apologised and look forward to UCL.

    ReplyDelete
  47. Love the 'persecution complex'

    Comedy gold

    ReplyDelete
  48. Stuart  Pierce has just been Questioned regarding an incident with Paul Ince when they both played. He has also been villifiled because he brother was once a member of the BNP. All these matters are ancient I agree but whilst there is an issue they will always be brought up. political correctness has gone mad.

    ReplyDelete
  49. agree with that JK but if he wasnt going to shake his  hand or if he had doubts he was going to shake his hand, this should have been raised last week, the authorities could have been informed and I am 100% certain the handshake would have been cancelled. It MUST have been in Suarez mind not to shake. It is clear even from his faceless expression as he approached Evra that this would happen.

    ReplyDelete
  50. sq, what sister, exactly are you talking about?

    ReplyDelete
  51. My goodness, are you Evra's shrink? You have been talking nonsense about Evra's intentions this whole time, with no proof while, no doubt, stating that Evra could not prove that Suarez was racist towards him and, undoubtedly, hostile.

    Suarez has been totally discredited now, his word is not worth anything, so i am surprised anyone bothers to quote him and his vague statements. He could have come out by now and said that he abhorred racism, apologised for any misunderstanding or offence caused to evra and realised that the kick it out campaign was bigger than either he or Evra. But, then, he doesn't believe that so has never said it. That statement would have ended it all.

    ReplyDelete
  52. Well, if the club respected the anti racist campaign they would have behaved in a better way and would have referred to it at times other than when one of our supporters abused someone.

    If Suarez respected the campaign, he would have used the time off in his 8 game ban that came out with something better than 'what happens on the pitch stays on the pitch'. He could have stated his innocence and made it clear that he did not want to disrespect the campaign. Hell, he and the club might even have gone through the proper channels to clear his name! The fact that they never did was what makes them look disrespectful.

    And if some of you, still, think that it is better for 30,000 people to boo a black man on hearsay than the abused player to celebrate in front of his own supporters after what must have been a tough 4 months, then enjoy your time in the mob. Some of you people are incredible, you think that people throw around accusations of racial abuse, rape or God knows what, like confetti. It shows how little some of you really know because the truth in all these type of abuse crimes is actually the other way round. These type of acts hardly ever get reported. Yet, some of you lie and try to suggest that people play this 'card' all the time, easy as anything. And people who behave like Suarez continue to hide behind lack of proof combined with their slyness. Which is why his failure to end it all on Saturday is disappointing, because he doesn't really want to and  fails to acknowledge the damage that has been done. And yet, people like comebackrafa still type drivel about what Evra's thinking, etc, etc, presumably while keeping a straight face. You really should be ashamed of your ignorance and' until Suarez and Kenny come up with a genuine and sincere apology, I will be hoping that this season is their last. Suarez will not react well to any 'banter' coming his way in the coming weeks, without a proper apology, his days are numbered. kenny will not be far behind with every away game being tougher than it needs to be for the rest of the year and i will be surprised if we are higher than 5th now.

    ReplyDelete
  53. The papers tried to make a thing out of Pearce again but it hasn't really taken off and rightly so, as it was a long time ago and it was dealt with back then. Phew.

    ReplyDelete
  54. Actually, I think that it wouldn't be too hard to organise a march against racism in football, or at the very least a public display of signing and presenting a memorandum at the next home match. Why not, it could kick of a similar movement across all clubs in the league. Or how about all LFC players wearing armbands at the next fixture.

    Hardly a difficult thing to arrange, and what a lot it might do to buy Liverpool some cerdibility back. I agree with you, JK, its a bit miserly and a bit late to offer PR appologies. Its time to be bold and use adversity productively.

    ReplyDelete
  55. Very interesting article Jamie, what strikes about this is the highlight of the word sincere.....

    Hadn't really considered that tbh, been too wrapped up in the reaction of it all, particularly the Liverpool fans and forums, being a fan myself i am shocked and saddened by our handling of this affair, im also quite angry with suarez for his conduct re this and other instances where he has shown zero responsibility and behaved like a petulant and unruly child, what makes it all worse is how Kenny has backed him unreservedly, like he can do no wrong.....

    Alarmingly many fans are now turning their anger and frustrations onto our owners who i think are under attack tbh not externally though but internally......

    This is a direct challenge to their authority and has been from the start, Kenny publically backing Suarez after this incident left them no option but to let the whole sorry saga roll on, how could they intervene? To do so would be viewed as undermining King Kenny....Would have been a riot if they did that......

    They're hands are tied still even after they forced this apology because to get rid of either Kenny or Suarez would create an uprising within the fanbase, trouble is though that uprising has already started, TIA forum and probably others are now turning their attention to the owners.....slating them for shying away from their responisbilties.....

    Damned if they do, damned if they don't.....this a nightmare for them to have to deal with IMO and i think they have been snookered by Kenny and Saurez behaving like they have....makes me wonder if its actually intentional tbh, with the backing of the fans also....so yes i think this apology could well be insincere, just a token gesture which actually means nothing and doesn't really clear Liverpool the Club or the Player of their utter petulance during this whole fiasco.

    The problem now is what can FSG do??? I can see them having to either sell the Club or take drastic measures to restore their authority and more importantly to restore the profile of the Club.....

    As it stands, they have been made to like incompetent fools.....their stock has been damaged....and any failure to act on this will make their position as owners even more untenable then it already has become.

    ReplyDelete
  56. If Kenny really did not know that Suarez did not shake the guy's hand, then that seems pretty neglectful management to me. Hardly surprising that the guy didn't bother to do it if he suspects his manager is not going to check that he did, having told him that he would, would not ask what a half time fracas was about and never, ever, suspected that his player had shirked the handshake even when he went out to meet the press. Hardly the look of someone who's apology is going to be taken seriously.

    Think that the owners will consider selling also, or they will move, both Kenny and Suarez on in the summer. Kenny's move upstairs may well be cancelled now. How sad.

    Wouldn't want to be a 'negrito' in Liverpool in the next few weeks!

    ReplyDelete
  57. Ancient? His brother stood in 2009! His brother should not have been brought up but if people think the crime is serious enough, it is never ancient.

    So you have shown what you take seriously, and what you don't, already. Paul Ince's son has already played under Pearce, so he clearly does not take it seriously, but where do you get off talking about what is PC gone mad when the chances of it happening to you is about 10% of other people?

    ReplyDelete
  58. Evra openly provokes Suarez with a taunting jubilation after the match. Match officials had to pull him him and Alex Fergusson stated he shouldn't have done that. That counts for nothing in the media. It has to be Suarez because he is not English like John Terry whose two handshake events have quickly been brushed aside. Stop persecuting Suarez just because he is Hispanic and such an easy prey for the English media.

    ReplyDelete
  59. Take a look at this:

    http://thekop.liverpoolfc.tv/_International-Media-on-Suarez39-Side/blog/5779743/173471.html

    And then tell me whether or not the British press is indeed victimising Suarez.

    ReplyDelete
  60. presume you consider Hillsborough ancient history? That's sad.

    ReplyDelete
  61. Based on what? Based on a article from Marca? Not exactly known for truth and reliability is it

    But I guess it suits your agenda, so I can see why you think its the gospel truth

    ReplyDelete
  62. please , stop making it more than it is, i love liverpool , i hate man u and evra

    ReplyDelete
  63. if suarez was an english player all would have been forgoten , and that idiot ferguson, keep his players in check , dont worry about liverpool

    ReplyDelete