Prior to the purchase, US merchant banking firm Inner Circle Sports became Fenway's financial advisers on the Liverpool sale, and prior to attending a presentation with Inner Circle, Werner admitted:
"I had been in sports so I was aware of the EPL and its strength globally...but I didn't know the inner workings of it. I certainly knew about Manchester United."
During the Inner Circle presentation, Werner and Henry were presented with in-depth information about Liverpool's history and financial potential, but, as Werner admits, he didn't find it all that interesting:
"I wasn't paying too much attention. Frankly I was on my Blackberry, dealing with more pressing issues. I thought there was no way John was going to drag us into that one."
Like most fans, I'm glad that Fenway took over the running of the club, and so far, things have gone quite well. However, I think that it's important to remember that despite the pro-Liverpool FC rhetoric, Henry, Werner and Fenway are principally in it for the money, and this is clear from Werner's recent comments:
"We feel we deserve the fruits of our labour. That is the difference with the EPL. If we can generate interest in Liverpool here and around the world, we will benefit from that."
Werner is obviously talking about financial benefit here, just like when he said "I was aware of the EPL and its strength globally", he was referring to the EPL's financial potential.
Ian Ayre's recent announcement about negotiating overseas TV rights is a prime example of Fenway trying to exploit the monetary potential of the club, irrespective of how negatively such flights of fancy reflect on Liverpool. (Ayre works closely with Fenway, and I'm sure he would've discussed the rights proposal with both Werner and Henry before going public).
All's well that ends well, but I just find it a little incongruous that someone who initially had such apathy and indifference towards the club now occupies a supremely important position that was once held by passionate, loyal, and very *interested* people like Sir John Smith and David Moores; people who genuinely cared about Liverpool FC, and were not just in it for the money.