Speaking to Andy Burton after last night's victory, Dalglish:
* Was instantly on the defensive, refusing to talk about refereeing decisions, even though he hadn't even been asked any questions about them.
* Complained about having to answer legitimate questions.
* Tried to walk out of the interview half-way through, despite no provocation whatsoever.
I have watched every single press conference/interview since Dalgish returned to Liverpool, and his attitude to the media is a disgrace; he is regularly rude, sarcastic, evasive and defensive, and there is no excuse for it.
And it's not only 'London' journalists who get it in the neck; much of Dalglish's ire is directed at Liverpool-based journos (i.e. from the Liverpool Echo/Daily Post), and even at reporters for the club's own TV channel (!)
Additionally, through his 'interviews', Dalglish has cultivated a tiresome and damaging victim complex, and this has impacted negatively on the club. Whether he's complaining about refereeing 'conspiracies' or pig-headedly defending the indefensible (i.e his handling of the Suarez-Evra incident), it's always someone else's fault, and everyone is out to get Liverpool.
Even staunch-ally Mark Lawrenson is growing tired of Dalglish's treatment of the press. In his column for The Mirror, he said:
"I sometimes watch Kenny Dalglish giving press conferences and don't even recognise the person in front of the cameras. Kenny goes in there with a suit of armour on, and you can see him looking at the people asking the questions and thinking, 'What the hell are you going on about?' It's a problem because, in this day and age, the PR perception is an important part of the job".
Dalglish represents Liverpool FC, but he seems incapable of putting his personal issues aside in order to present the club in the best possible light. Watching his press conferences/interviews is torturous, and it reflects badly on the how the club is perceived, which - as Lawro says - is very important.
Additionally, Dalglish doesn't seem to appreciate that when he talks to the press, he is directly addressing the *fans*, who are obviously interested in hearing about what's going on at the club. Treating the press with contempt = indirectly treating the fans with contempt.
Having said that, as is always the case, the fans are the great enablers, endlessly making excuses for Dalglish's derisory manner, and refusing to accept that the way he conducts himself is not in the best interests of the club.
People accuse Dalglish of being 'out of touch' with modern football, and his treatment of the Press is proof of this. 24/7 media is a fact of life, and any football manager who can't handle it is, IMO, out of touch.
Dalglish is paid big-bucks for the privilege of managing Liverpool FC; it is part of his JOB to deal with the media, and if he can't handle it with grace and dignity, then he should step aside and let someone else take over.